About Paul

Paul Cook is a storyteller, producer, and industry journalist with a passion for helping people and organisations communicate with clarity and impact.

With over two decades of experience in the business events world, he has established a reputation for blending creativity with technical precision across hybrid events, virtual productions, podcasts, and written content.

As a creative producer, Paul designs and delivers events that connect audiences, whether they are in the room, on screen, or joining from across the globe. His work spans fully virtual conferences, complex hybrid productions, and live shows, always with an emphasis on storytelling, resilience, and engagement.

Drawing on earlier experience in film production, he brings cinematic flair and behind-the-scenes discipline to the world of business events.

Paul is also an author and journalist, contributing thought leadership and trade coverage to leading platforms including IBTM World, Cvent, and MESA. He has written books such as Supercharge Your Virtual Speaking, Remotely Engaging, and Risk It! each reflecting his commitment to helping the events industry adapt, innovate, and thrive. His ghostwriting and content services extend that expertise to organisations seeking to sharpen their own narratives.

His voice extends into podcasting, where he has hosted and guested on shows that explore the future of events, the opportunities of hybrid formats, and the skills needed in a changing industry.

Beyond client work, Paul plays an active role in shaping the sector’s future as Jury President at the Eventex Awards, a member of the Events Industry Council’s APEX Commission, and News & Events Reporter for MESA.

At the heart of everything Paul does is a simple belief: storytelling transforms events into experiences, and experiences into lasting impact.